New stories coming soon.
Exhibitions & encounters
The XENCER story
From everyday tasks.
To considered rituals.
From Yiwu, Zhejiang, XENCER brings product research and market experience together to make everyday home care more thoughtful. We work with wholesalers, retailers and brand owners on household cleaning and care collections.
Function comes first. The tea gardens, forests, blossoms and rain of China inspire our approach to scent, texture and design.
Discover our storyA thoughtful beginning
Good care starts
with the everyday.
XENCER began with an intention: to bring market experience and product research together in a home-care brand of our own.
We started with ordinary questions. Does a product do its job? Is it clear how to use it? How does it feel in the home? A morning load of laundry, a kitchen put back in order, the touch of fresh fabric — these are the moments we design around.
Our guiding idea is simple: Effective Care. Inspired by Nature. Function comes first. Refined scent and considered design bring the experience to life.
Our inspiration
A moment in nature.
Every day.
Tea gardens, forests, blossoms and the quiet after rain. Chinese botanical landscapes and familiar memories are the starting point for our approach to scent, texture and design.
We translate that inspiration into considered home care: clear product purpose, a coherent visual identity and the small details that make everyday use feel better.
Explore our inspirationThe company behind XENCER
A brand of our own.
A partner for yours.
Yiwu Xincheng Import and Export Co., Ltd. brings product development, sourcing, customisation, quality management and export coordination together for household cleaning and care projects.
From Yiwu, Zhejiang, we work with wholesalers, importers and retail partners to turn a product brief into a defined range. Explore XENCER or discuss your own-label requirements with us.
- Based in
- Yiwu, Zhejiang, China
- Our focus
- Household cleaning & care
- Working together
- OEM · ODM · Private Label
OEM, ODM & Private Label
From your first product idea to a clearly defined range.
Bring us your product idea, target market and brand. We connect product development, packaging, quality coordination and export planning around your brief.
- OEM
- Develop the production brief around your agreed specifications.
- ODM
- Explore formula, fragrance, format and packaging through sampling.
- Private Label
- Create a range with your own identity, labels and artwork.
Project scope, minimum quantities and timing are confirmed for your selected range.
Explore our servicesInside XENCER
Company moments
A space for the moments behind our work — from conversations at exhibitions to the details of production.
A closer look, coming soon.
Factory & production
Behind the everyday.
Affiliated companies & portfolio brands
Documents & registrations.
Selected records, presented as protected public previews.
Public previews are watermarked and sensitive details are redacted. Trade mark registrations, raw-material safety data sheets and product reports have different scopes. MSDS previews show the supplied first page.
Let’s build your
next everyday essential.
Tell us about your market. We’ll start with the right products.